Abercrombie and Fitch: A Lesson in Left of Center Marketing
Pop Quiz: What icon in fashion used live mostly nude models in their New York picture window as a marketing ploy that attracted the attention, and disdain, of numerous media outlets? If you answered Abercrombie and Fitch, you win. Since I’m not sure what the appropriate prize is for such an off beat question, how…
How to (Gasp!) Fire Your Copywriter
I got fired. And if you’re shocked that I’m even admitting this (so am I), well, it was actually a blessing in disguise. For one, I was miserable. I can only vouch for the fact that I was supposed to be assigned four tasks a day and was, instead, being given about two per week.…
Why is Quality Copywriting Important to Websites?
When you first visit a website, you always get a first impression. This may be based on the colors used in the website, the pictures that are on it, or even the style of writing and the font used. First impressions are hard to correct. If they are negative, however, quality website content can help…
When Have You Edited Enough?
Writing can be complicated. You want your writing to sound good to readers but every time you read it yourself, you’ll find something else you can change or rewrite. In fact, you could easily devote the rest of your life to editing a single article if you are a true perfectionist. The problem is to…
Hiring a Amazon Copywriters Online
If you’re thinking about hiring a Amazon copywriter online for the first time you’ve probably already done some research about the process. And, you’ve probably read more than a few articles advising against it for reasons such as unreliability, low quality or generic work. However, the fact that you can write does not mean you…
Facts You Should Know About Blogs
The best way to use a blog for marketing is to have one on your own website. While many people choose to blog on third-party sites, this won’t help you as much in the long run. After all, you don’t want visitors to have to take another step just to reach your website. Plus, you…
Branding Your Business with Professional Copywriting
Creating a brand Branding is everything when it comes to professional copywriting. Creating a brand is important since consumers tend to rely upon something they know in order to develop trust. There are many ways you can create a brand for your business that will result in success. These methods include slogans, content and direct…
Rising in the Ranks: Good Copywriting Works!
The Rank War Getting ranked higher in search engine directories is a continuous battle to be fought and won. Whether you’re just starting up your company website or already have one, you need to consider how effective your online presence is in order to boost profit and recognition. For this reason, most commercial enterprises seriously…
Green is for Go: 5 Smart Acts to Online Traffic Success!
You write an article, submit it to a directory and then leave it there by its lonesome. If you’re expecting to make any profit from this, either directly or through links and search engine ranking, you’ve got to think again. A passive article invites passive reading with no other actions taken to help the popularity…
The Goldilocks Spot – Density vs. Copy
Copywriters hit this issue time and again when trying to write credible, persuasive copy that is, at the same time, not too heavy on the keyword density. You probably remember that strange, golden-haired girl and the three bears whose lives she wanders into. Remember how everything was either too much of something or too little…