Abercrombie and Fitch: A Lesson in Left of Center Marketing
Pop Quiz: What icon in fashion used live mostly nude models in their New York picture window as a marketing ploy that attracted the attention, and disdain, of numerous media outlets? If you answered Abercrombie and Fitch, you win. Since I’m not sure what the appropriate prize is for such an off beat question, how…
How to (Gasp!) Fire Your Copywriter
I got fired. And if you’re shocked that I’m even admitting this (so am I), well, it was actually a blessing in disguise. For one, I was miserable. I can only vouch for the fact that I was supposed to be assigned four tasks a day and was, instead, being given about two per week.…
Why is Quality Copywriting Important to Websites?
When you first visit a website, you always get a first impression. This may be based on the colors used in the website, the pictures that are on it, or even the style of writing and the font used. First impressions are hard to correct. If they are negative, however, quality website content can help…
When Have You Edited Enough?
Writing can be complicated. You want your writing to sound good to readers but every time you read it yourself, you’ll find something else you can change or rewrite. In fact, you could easily devote the rest of your life to editing a single article if you are a true perfectionist. The problem is to…
Hiring a Amazon Copywriters Online
If you’re thinking about hiring a Amazon copywriter online for the first time you’ve probably already done some research about the process. And, you’ve probably read more than a few articles advising against it for reasons such as unreliability, low quality or generic work. However, the fact that you can write does not mean you…